Vecchia Cantina di Montepulciano Soc. Coop. Soc. Agr. is Tuscany’s oldest and largest cooperative winery, founded in 1937, uniting 400 members to produce high-quality, affordable wines like Vino Nobile and Rosso di Montepulciano by blending traditional methods with modern innovation, focusing on sustainability and local terroir. They support members with expert agronomy and oenology, offering tours of their historic cellars and aiming to promote the region’s rich wine culture.