Vernaccia di San Gimignano Wine Experience – La Rocca was created by Consorzio del Vino Vernaccia di San Gimignano. The name of the centre is a declaration of what it aims to be: a place to experience wine directly, which means more than simply tasting it, involving deeper knowledge and emotional contact as well. It represents a unique and original experiment in Tuscany and it is the first organisation managed by winemakers to use the latest technological and multimedia tools to offer visitors an immersive experience.